VF Corporation's Vans skateboarding shoe brand has been seeing a boost in sales lately, and a lot of that comes from the work of their artistic director SZA.
READ MORE: Singer-songwriter SZA Officially Named as Vans Artistic Director to Shape New Era of Skateboarding
She has a huge following, and her involvement has brought the brand attention from people who might not normally follow skateboarding.
Recently, SZA made her way to Paris, and fans could not get enough fore sure.
She visited the Vans store in the city and showcased the Off The Wall skate shoes, drawing in a crowd eager to see her with her work with Vans.
Vans captured the moment simply with a post that read:
"Paris, with love, SZA."
The visit shows how Vans is tapping into new crowds and linking up with fans in ways that actually feel real.
SZA’s reach goes past the usual skate scene, and hitting up Paris proves she can flip the whole energy when she brings her style and ideas out in the open.
People aren’t just seeing skate shoes, they’re seeing her, and that’s how they are building up the awareness.
The excitement around Vans has grown since SZA started working with the company. Her connection with the brand makes it feel more than just shoes, it gives people a reason to check out what is happening at Vans stores everywhere.