Skip to content
ShreddER

ShreddER

Skateboarding News, Skate Videos & Industry Reports

  • About Us
  • Disclaimer
  • News
  • Contact Us
  • News

Greg Lutzka Scores Big w/ Walmart Partnership, Leaving Core Skateboarding Behind

Greg Lutzka x Walmart: "Dreams Do Come True"
ShreddER September 4, 2023
Greg Lutzka walmart
Credit: Greg Lutzka; Walmart

Professional skateboarders have often maintained their independence, living by the ethos of DIY (Do It Yourself) culture.

However, a recent event has shaken the skateboarding community as pro skateboarder Greg Lutzka proudly announced a groundbreaking partnership with retail giant Walmart.

RELATED: Dwindle Distribution’s Investment Company Fired Bill Weiss & Took Madness Skateboards From Him

View this post on Instagram

A post shared by Greg Lutzka (@greglutzka)

While some are excited about the move and skepticism from others, it raises crucial questions about the future of skateboarding and the role of corporations in the industry.

For decades, skateboarding has thrived as a counterculture, with many skateboarders taking pride in their grassroots origins.

940-WSideHighway-900x581
@SlamCity
c940-WSideHighway-900x581
@Mike Blabac

Independent skate shops and brands have played a significant role in nurturing talent and shaping skateboarding culture.

Skaters revered their autonomy, with an emphasis on creativity, self-expression, and the rejection of mainstream commercialism.

Piss Drunx Crew
@Tattoodo

Lutzka's partnership with Walmart is a consequential departure from the traditional model.

Walmart, a multinational corporation, is one of the largest retailers in the world for its presence in various industries, including sports and lifestyle.

RELATED: Corporate Investors Fired ALIS Skateboarding Core Skater Brand Owner

The partnership will likely open up new avenues for both Lutzka and Walmart, from merchandising opportunities to collaborations and events.

Hence, Lutzka's bold move with Walmart sparks debate about whether the partnership will change skateboarding for the better or worse once it's no longer popular with no money involvement.

How can skateboarders balance maintaining their cultural integrity and seizing opportunities for growth and recognition?

Can partnerships with major corporations coexist with the DIY spirit that defines skateboarding?

Continue Reading

Previous: Skater XL Grinds Its Way Onto Nintendo Switch This December 2023
Next: Join Zero Skateboards Pro Skater Gabriel Summers For a Gnarly Day

In Case You Missed It

  • Elijah BerleLooks Like Elijah Berle is Pushing For Skater of The Year w/ His FA Part
  • Powell-Peralta x MetallicaPowell-Peralta Collaborates with Metallica
  • Chad Muska's StudioChad Muska Showed His Temporary Studio Setup Promoting His Olive/Tan éS Footwear
  • JENKEM HOME GOODSJenkem Introduces “JENKEM HOME GOODS” That Makes Things You Didn’t Know You Needed
  • Erik EllingtonErik Ellington Achieves 9-Year Sober Living Journey & Inspiring Hope
Copyright © 2025 ShreddER. All rights reserved. All images are © to their respective owners.