The underlying purpose of corporate investors goes beyond simply acquiring an interest in the company and moves on to taking control of the business.
As core skaters owning a skateboarding brand, they may perceive investors as friendly and welcoming or as a raider who is out to take over the business by any legal means possible.
With all the sweat, blood, and tears by core skater brand owners, Albert and Isabelle came to an end of an era - allegedly fired from what they established in 1996 in the Freetown of Christiania.
The banner shared all over the place in the Danish skateboarding community states that the heart and soul of their beloved skateboarding brand have vanished, and corporate people with no involvement in the roots of what they call home have bought the brand.
