Usually, pro skaters cannot endorse other brands while they are under contract, but two-time Skater of the Year Tyshawn Jones has never really followed the usual playbook.
Back in 2024, Tyshawn worked with Marc Jacobs, modeling for the fashion brand while he was still signed to Supreme.
That partnership showed how far his name had already reached beyond skateboarding.
READ MORE: Pro Skater Tyshawn Jones Links With NIGO and Marc Jacobs
Then things changed.
After 13 years with Supreme, Tyshawn was dropped by the brand and later filed a $26 million lawsuit.
You can read the full story below.
READ MORE: Tyshawn Jones Off Supreme After 13 Years, Moves Forward With $26M Lawsuit
Since then, Tyshawn has continued building his own lane. He became a Friend of the House for Louis Vuitton, adding another huge fashion connection to his résumé.
READ MORE: Tyshawn Jones Shreds Into High Fashion as Louis Vuitton’s Latest “Friend of The House”
Now he is back in front of the camera for Timberland.
Tyshawn stars in the brand’s latest skateboarding campaign, which brings together fashion, footwear and New York skate culture.
The campaign features Tyshawn wearing Timberland at the legendary Brooklyn Banks skate spot, with other skaters also appearing.
Timberland chose the word “Unapologetic” for Tyshawn as part of its A to Z campaign.
The brand posted:
“The A-Z of Timberland.
U is for Unapologetic (adj.) standing firm in your truth; living and moving with self-assurance; never requiring validation; i.e. pro skateboarder Tyshawn Jones.”
You already know that “Unapologetic” fits Tyshawn pretty damn well.
From Supreme to Marc Jacobs, Louis Vuitton and now Timberland, Tyshawn has built a career that goes beyond riding for skate companies.
He has become one of the skaters who can walk into both the fashion world and the streets of New York without having to change who he is.
And seeing him posted up at Brooklyn Banks in Timberlands is a pretty fitting combination.