Tyshawn Jones is shaking things up in the fashion scene after joining forces with Louis Vuitton as their new "Friend of the House."
The 26-year-old pro skater is teaming up with Pharrell Williams, the creative director at LV, bringing a cool new vibe to the brand.
This partnership aims to connect with a wider, more creative crowd and shows Louis Vuitton’s dedication to building a strong menswear community.
In some cool campaign shots, Jones mixed his skateboarding style with luxury, rocking Louis Vuitton’s neutral and brown gear.
One standout photo shows him ollieing over three monogrammed suitcases, capturing the insane trick and his fit.
Jones is not only modeling from big brands but he also scored the skate Bible Thrasher Magazine’s Skater of the Year award not once, but twice—first in 2018 and again in 2022. On top of that, he has his own skateboarding company called King Skateboards and even kickflipped gap a subway in his hometown.
LV thinks Jones perfectly represents their vibes of creativity, excellence, and authenticity. He’s mixing his love for skateboarding with his own unique style, which makes this collaboration feel both exciting and totally natural.
Tyshawn Jones for Louis Vuitton. The House and @Pharrell are pleased to welcome the American skateboarder and the newest Friend of the House, perpetuating a celebration of unique talents in the LVERS community.#TyshawnJones #PharrellWilliams #LouisVuitton pic.twitter.com/fZpVeplFvk
— Louis Vuitton (@LouisVuitton) February 4, 2025