Professional skateboarder Terry Kennedy has officially rebranded his newly launched company TK Skate Co. to a new name, Protest Skateboards, a little over a month after the original brand first appeared online.
The change came quickly and caught the attention of skateboarders following the brand’s early rollout.
According to sources who spoke with ShreddER, the shift happened after a change in management behind the scenes.
Sources say the original team working on TK Skate Co. is no longer involved with the company.
The brand manager connected to the company has reportedly been removed from the project, and the president of TK Skateboarding has also been taken out of the organization as part of the restructuring.
Because of these changes, the brand has moved in a different direction and is now operating under the name Protest Skateboards.
Even though the name has changed, the idea behind the company still revolves around bringing attention to TK and his involvement in skateboarding.
The goal is to keep the brand connected to the skate scene and continue building awareness around his return to the industry.
Earlier announcements from TK Skate Co. invited skaters to submit footage for sponsor me opportunities across several levels including pro, amateur, and flow riders.
READ MORE: Terry Kennedy’s TK Skate Co Is Looking for New Skaters to Join the Team w/ Website Coming Soon
For now, that program has been paused while the company sorts out its new structure.
Sources say those opportunities are not completely gone but are currently on hold while the new team decides how it wants to move forward with Protest Skateboards.
The company’s website is also expected to change soon. The original domain, tkskateco.com, will eventually redirect to protestskateboards.com since the TK Skate Co. name is no longer being used.
The shift marks a fast reset for the brand only weeks after it first launched. Anyone following the project will likely be watching closely to see how Protest Skateboards develops once the new management team fully settles in and begins rolling out its next updates.
