Skateboarding influencer Samwise Sorter has been hard at work launching his new brand PUSHWISE Skateboards.
What makes it even more special is that he is not doing it alone.
His mom and dad are stepping in to help him bring his ideas to life, making this a true family effort.
It is unusual to see parents get involved in a skateboarding business.
Most of us grew up with parents who were not into skating at all, often warning us not to spend too much time on it.
They didn’t exactly see it as a productive hobby, and a lot of kids faced a mix of worry and disbelief from their families.
Samwise knows that feeling well.
Now, in his 40s, he has his mom and dad supporting him in a way he probably never expected.
READ MORE: Samwise Sorter’s Mom Finally Sees the Hard Work He Put Into Skateboarding in His 40s
Seeing her son succeed and follow his passion has made his mom proud, and she is fully on board with helping him run the brand.
The new PUSHWISE Skateboards setup is about more than just selling products. It is about creating something together as a family and building a business that represents their shared effort.
With Samwise’s experience in the skate world and his parents contributing to the business side, it looks like the brand has a solid foundation for growth.
READ MORE: Samwise Sorter Brings Childhood Dream to Life with His New Brand PUSHWISE Skateboards
Samwise shared the news with his followers, writing,
“Family business in the works! Keep pushing and thank you for all the love and support.”
Followers have been excited to see this new chapter for him, and you already know that the family dynamic is adding a personal touch to the brand.
As PUSHWISE Skateboards gets underway, it will be interesting to see how this family approach shapes the company and connects with skateboarders everywhere.
It is not just about the products but about the story behind them and the people making it happen.
Congratulations to Samwise and his family for taking this step and showing that a little support from home can go a long way.