OTW by Vans is linking up with photographer and culture chronicler Atiba Jefferson for a project that puts his influence on full display across skateboarding, music, and the streets that shaped him.
The drop flips the classic Authentic silhouette into something fresh. Atiba did not treat it like just another shoe. Each one tells its own story. One shoe shines a light on John Cardiel, a skateboard legend who has inspired generations, while the other spotlights Franz Lyons, bassist for Turnstile, showing how skate and music roll together.
Every detail hits with Atiba’s signature perspective, turning the shoes into walking snapshots of the people and moments that matter. It is not just sneakers. It is culture you can rock with every step.
If you grew up flipping through skate magazines or catching street shots online, this release speaks to that same eye for realness. For anyone new to his work, it is the perfect introduction. Either way, it is a chance to step into Atiba’s world and carry it forward with every move you make.
OTW By Vans Posted:
"OTW by Vans teams up with photographer and cultural storyteller Atiba Jefferson (@atibaphoto) to reimagine the Vans Authentic. One shoe features John Cardiel (@johncardiel) and the other Franz Lyons (@freakyfranz) two stories reflecting Atiba’s legacy across skate and music. From the sidewall to the lining, every detail carries Atiba’s imagery, highlighting his world-renowned eye.
The OTW Authentic 44 by Atiba Jefferson is available September 18 on vans.com/otw.
Photography: @fahimkassam"