Kyonosuke Yamashita just switched it up heavy. He’s no longer rocking with Lakai and is now officially rolling with Asics Skateboarding.
That move right there is straight power since Asics is from his own country and it feels like he’s putting on for Japan in a big way.
The Lakai spot didn’t stay empty for long though. Chris Joslin slid right in and now he’s carrying that torch. Anybody who’s seen Joslin skate knows he goes all out every time, so Lakai stacking him on the roster makes sense. Still, Yamashita leaving leaves a mark because he’s been one of the illest names to represent the team out of Asia.
For Asics, they made sure the whole world knew what time it was. They dropped that “A Guided Tour” full length on Thrasher to stamp their name in skateboarding culture. That wasn’t just some throwaway clip either. It was a full project showing they’re not playing around and they’re here to grow in the skate world with skaters who actually matter.
Yamashita making this move is deeper than just a shoe deal.
It’s like he’s tying himself closer to his roots while putting himself in position to go global at the same time.
Skateboarding never stops switching up and this just shows how worldwide it really is now. Yamashita with Asics feels like the start of something bigger, like Japan really about to step louder into the game.