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Chris Cole Explains Why He Left Zero Skateboards Back in 2014

Chris Cole on why he quit Zero and went back to the team again.
ShreddER June 16, 2023
Chris Cole
Photo: Mike Blabac

Professional skateboarder Chris Cole had a peak in his career where he couldn't converse normally with his peers, using an agent to book meetings and other business deals.

RELATED: Professional Skateboarder Chris Cole Returns To Zero Skateboards

Cole's departure was not a result of animosity or creative differences. Still, it stemmed from a clash of priorities that gradually affected his relationship with Jamie Thomas, the founder of Zero Skateboards, and the rest of the crew.

Cole and the Cheif spoke about the situation on the Nine Club Podcast, which skaters needed to know for years when Plan B started sponsoring Zero's top rider.

One crucial factor that led to Cole's decision to leave Zero Skateboards was his highly successful contest skater status.

The 41-year-old has undeniable talent, and dedication has propelled him to the forefront of competitive skateboarding, resulting in numerous victories and high-profile endorsements.

As his success grew, Cole needed professional representation to manage his business affairs effectively.

Consequently, he enlisted the services of an agent who focused primarily on business matters, leaving little time for nurturing personal relationships within the skateboarding community.

As Cole's focus shifted towards contests and his business pursuits, the dynamic between the two started to suffer.

The limited time and attention Cole could devote to Zero strained his relationship with Thomas, causing a growing disconnect.

While both individuals remained respectful towards each other, the misalignment of priorities gradually eroded their once-strong bond.

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Next Jamie Thomas & Owner of C1rca, Traded Chris Cole to Jon Allie For Fallen in Vice Versa

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