Jamie Thomas and Roll Reese, the owner of C1rca, orchestrated the first-ever trade deal involving two pro skaters: Chris Cole and Jon Allie.
In the Nine Club podcast interview with Thomas and Cole, they delved into what happened to Fallen and mentioned the first-ever trade, just like the NBA.
The trade saw Cole leave C1rca to join Fallen Footwear while Allie moved in the opposite direction, joining Reese's C1rca team.
The Chief and Resse agreed to a trade involving their respective brands in a move that surprised many within the skateboarding community.
As part of the trade, Cole transitioned from C1rca team riser to Thomas' company, Fallen Footwear. In return, Allie became a part of the C1rca team, bringing his valuable skills and creative influence to the brand.
With the addition of Cole, Fallen gains a seasoned and accomplished skateboarder who brings a wealth of experience and marketability to the brand.
For C1rca, acquiring Allie represents a strategic move to bolster its team with a versatile and talented skateboarder.
Allie's creative style and technical abilities align well with the brand's ethos, allowing C1rca to tap into new avenues of innovation and progression.
Which all came down to a valuable skate deal for all parties - including the two professional skateboarders' decision to work for the betterment of the brands.