Brooklyn Projects business owner Dom DeLuca has announced the launch of his new venture, "Sober Skateboards," to help skateboarders by providing them a more substantial share of the sales profits.
DeLuca's vision extends beyond just creating skateboards; it's about fostering a community of support and giving back to the riders who make core skateboarding what it is today.
The former MTV metalhead VJ has always been deeply committed to the skateboarding community. With Sober Skateboards, he takes this commitment to a whole new level.
"I will be giving percentages of deck sales to riders from the sale of the first deck design assigned to them," DeLuca explained. "With that, after a year, I will see who is really pushing the brand but, more importantly, themselves. Then they will turn pro and make a bigger cut from sales."
The unique approach rewards riders for their dedication and encourages them to actively promote both the brand and themselves within the skateboarding world.
It's a win-win situation, where riders get the recognition they deserve, and Sober Skateboards benefits from their passion and hard work.
But DeLuca's commitment doesn't stop there. He plans to create a special release of decks with all profits going to support injured riders who may need financial assistance for surgery or other forms of help during their recovery.
This initiative embodies the spirit of unity and solidarity at the heart of skateboarding culture.
DeLuca emphasizes that Sober Skateboards is not just limited to Brooklyn Projects; it's a separate entity that will be carried in his shop and all skate shops that want to support a brand dedicated to giving back to the community.