Cliché Skateboards is set to bring its relaunch celebration to select skate shops, offering a mix of nostalgia and in-store activity that ties back to its early 2000s roots.
As we previously reported, the brand has returned with the reissue of JB Gillet’s 2004 pro model deck, drawing attention from longtime fans and newer skaters who have followed the brand’s history through its videos and classic graphics.
READ MORE: Cliché Skateboards Officially Returns to the Streets with JB Gillet’s 2004 Pro Model Reissue
The relaunch party will take place across multiple locations, including Wall Street Skateshop and Vega Skateshop, with support from v7 Distribution.
Founders and key figures such as Jeremie Daclin and JB Gillet, along with Sidewalk Distribution, will be present during the events, giving attendees a chance to connect with the people closely tied to the brand’s original era.
The first stop is scheduled for July 16, 2025 at 5pm at Wall Street Skateshop. The second gathering follows on July 18 at 5pm at Vega Skateshop.
According to Cliché Skateboards, the events will feature a vintage board expo, showcasing older decks from the brand’s archive.
There will also be prizes for the best vintage Cliché item brought in by attendees, encouraging collectors to dig into their personal collections.
A special screening of the “Crème Brûlée” retrospective video will also be part of the program, giving skaters a look back at one of the brand’s defining eras.
On top of that, live T-shirt printing will be available during the event, allowing guests to pick up freshly made apparel on-site.
The relaunch setup focuses on bringing together past material and current activity, giving skaters a space to revisit older designs while also picking up new items tied to the brand’s return to shelves.
Cliché Skateboards Posted:
"See you soon 🍻 at @wallstreetskateshop @vega_skateshop