Two-time Skater of the Year Tyshawn Jones is stepping into a new fashion spotlight as he leads the latest campaign for Louis Vuitton 2026 Pre-Fall collection.
Tyshawn has already been linked closely with the brand since joining as a friend of the house under the creative direction of Pharrell Williams.
After moving on from his long-standing connection with Supreme, he has been taking on more visible roles in fashion, and this latest campaign shows that shift even more for sure.
The new campaign places Tyshawn at the center of Louis Vuitton’s Pre-Fall 2026 collection, styled in a way that leans into relaxed park-inspired looks mixed with tailored pieces.
The idea behind the collection connects everyday New York street settings with a more refined fashion approach, showing how both can sit together without feeling forced.
LV described the campaign as highlighting Tyshawn’s presence in the streets and his natural way of carrying himself in those spaces.
The brand also pointed out how the collection reflects the rhythm of New York City through clothing that feels easygoing while still carefully put together.
Skateboarders and fashion insiders have been reacting positively since the images started circulating.
Many see it as a natural fit, since Tyshawn has long been known for blending skate culture with a strong sense of personal style, and this campaign continues that direction in a bigger setting.
With this release, Tyshawn Jones, Skateboard P, and Louis Vuitton are once again connected in a way that brings skateboarding influence into a high fashion setting, showing how far that crossover has come in recent years.
LV Posted:
"Park etiquette. Friend of the House Tyshawn Jones embodies a nonchalant park preppiness in @pharrell’s Pre-Fall 2026 Collection — weaving New York City’s vivacious rhythm into a relaxed elegance. Explore the creations via link in bio."