In a bold move, Brand-X-Toxic Skateboards announced that they would be discontinuing their Duane Peters Pro line of skateboards.
The company stated they no longer support the messages or negativity shared online by Duane Peters, the professional skateboarder and musician who lent his name to the now-defunct line.
For those who may not be aware, Duane Peters has been involved in controversy in recent years due to his online statements that many found offensive and divisive.
While Peters has a long history in the skateboarding community, with many fans who appreciate his contributions to the sport, some believe his recent behavior has been unacceptable.
Brand-X-Toxic Skateboards, which has previously enjoyed a successful partnership with Peters, has clarified that they no longer wish to be associated with him or his negative messages. In a statement released to the media, the company said:
"We don’t support the messages or negativity that’s been shared online and we prefer to only focus on amazing skateboards and supporting the great people full of love and positivity in the skateboard industry."
"No additional DP products, beyond those already made or committed in pre-orders, will be made in the future. We are selling remaining stock at HALF PRICE to make way for new products. The discount will be added automatically at checkout."
The 61-year-old has been blasting the company on his official Instagram account and included Big O in their beef as he asked his followers, "Who killed Big O?"