April Skateboards professional skateboarder Yuto Horigome, who made history by winning two Olympic titles, is now officially part of the G-SHOCK family as a brand ambassador.
To celebrate the collaboration, G-SHOCK teamed up with THIRTY 3 MAGAZINE and artist VERDY to create a special welcome video and a key visual.
VERDY also designed custom typography for Yuto and G-SHOCK, capturing both his current style and his future outlook in a fresh and creative way.
The partnership is more than just a name on a watch. Yuto and G-SHOCK plan to share new ideas and projects with fans across the globe, showing different sides of Yuto both on and off the board.
Yuto shared his thoughts on the collaboration:
““I am excited to be able to partner with G-SHOCK. I want to continue taking on challenges in my own way, and at the same time to do what I can to support”
With this new partnership, G-SHOCK and Yuto are set to bring creative projects, exclusive content, and fresh messages to skateboarders everywhere.