For the new skaters, Thrasher is a skateboarding magazine founded in January 1981 by core skateboarders Eric Swenson and Fausto Vitello.
But if you've been a skateboarder for years, you'll probably be making a facepalm right now. Hence, the vast majority of people who had never stepped on a skateboard believed that Thrasher was a clothing company and didn't know that it was solely for skateboarding culture.
Thrasher has been tested multiple times, with other skateboard magazine competitors' closed down. However, they still stood firm over the years - even though prints have faded due to social media and everything digital.
Here's Why They Are Hated:
Celebrities Wearing Thrasher Shirt
Core skateboarders like pro skater Dustin Dollin are gatekeepers. The era of protecting the brand and skateboarding as a whole for pure skating made the editor-in-chief of Thrasher, Jake Phelps - call out celebrities.
The Phelper says, "We don't send boxes to Justin Bieber or Rihanna or those fucking clowns." He added: "The pavement is where the real shit is. Blood and scabs, does it get realer than that?"
Core Skateboarders Don't Want to be Associated with Posers
The vision of 100% skaters is about skating and destroying every street spot - just pure raw and gnarly skateboarding. In comparison, posers will not ride a board and act in an affected manner to impress others.
The Use of Satanic Imagery and Destructive Attitude
Thrasher's skate goat logo is a pentagram with "666" letters on its forehead, making it too edgy and provocative as it used to be cool back in the 80s since cancel culture never existed until today. Hence, religious people have taken a severe issue with the logo over the years.
After Jake Phelps Passed, The Honor & Integrity Plummeted
Since the mag's inception, the representation of skate culture has provided an organic and old-school outlook on skating and is protected by true hardcore skaters in the skateboard world. Skateboarding is about prestige and not about money, but that changed a lot.
Twenty years ago, it was a counter-culture to do it against society's norm and more of an underground phenomenon.
Rob Dyrdek states, "You skate and become a skateboarder when you don't fit into that organized sports mentality." The honor and integrity of taking care of your culture without corporations taking over have suddenly plummeted after Phelps' passing.
From Skaters by Skaters to From Skaters to Corporations
It all started when Louis Vuitton took advantage, primarily because of the skateboarding Olympics that was taking the mainstream media by storm. As a result of Phelps' not being in charge, the accessible luxury brand Lacoste took its chance to invigorate its awareness to pop culture and new skaters alike.