Credit: Palace
Fashion skateboarding company Palace Skateboards officially teamed up with the Skate Bible Thrasher Magazine.
The new collaboration features the Thrasher fire lettering, making the Palace stand out with its primary branding and Thrasher as the below lettering.
It appears that the Hype Beast company invested a significant amount of money in their London-based magazine, presumably because it didn't promote any awareness after its release, indicating that the company may have spent more money to produce it.
As skate fashion continues to witness the evolution of skateboarding culture, collaborations like these will always make non-skaters wear hype clothing.