Palace Skateboards is setting up a new home in Shanghai, and this time it is landing in Shanghai with a fresh store opening that brings a lot of attention to the brand’s playful side and its strong connection to skate culture.
The new store opens on May 23 in Zhangyuan, located in Jing'an District, a spot known for its mix of modern retail spaces and cultural buildings.
The location fits well with the brand’s identity, giving visitors a place that feels both stylish and rooted in the city’s street level culture.
To go along with the opening, Palace is releasing a special capsule collection built around Shanghai.
The designs remix their signature triangle logo graphic into city themed versions, giving it a local twist that connects directly to the new store.
Alongside that, the collection brings in racing inspired jerseys, playful bunny characters, and bold “SHANG HI!” lettering across tees, hoodies, skate decks, and smaller accessories.
The whole release feels like a mix between skate shop gear and souvenir style items you might pick up to remember the opening.
It leans into humor and local references while still staying close to the brand’s usual design language.
As the doors open in Shanghai, the release adds a bit of extra excitement for anyone following Palace or visiting the new space.
It is less about making a statement and more about offering something fun that ties the store and the city together in a simple way.