Skateboarding fashion brand Palace is bringing a slice of London to Seoul with their new skate shop, inspired by the iconic Southbank spot.
This place mixes the rough vibe of urban life with Palace’s unique style, and it’s all designed by architect Steve Oh.
You'll see towering concrete pillars, huge floor-to-ceiling windows, and sleek white marble floors that give it a cool yet gritty feel, just like the UK skate scene that shaped the brand.
Situated in the lively Mapo-gu district, known for its creative scene and strong skate culture, the store is about to become a hotspot for both skaters and streetwear fans.
It’s not just a place to shop; it’s a hangout where fashion lovers can connect, check out new gear, and soak in the brand’s vibe while paying tribute to its roots.
The doors swing open on February 8, kicking off an exciting new chapter for Palace in Seoul.
Whether you're there to snag the latest collection or just vibe with the atmosphere, this spot is ready to bring the raw energy of London skating right to South Korea.
Palace posted:
• PALACE SEOUL
• 2 SEOUL 🇰🇷
• NEW HONGDAE STORE
• OPENS SATURDAY FEB 8TH
• 11AM KST
• HOME FROM HOME
• 30, HONGIK-RO 5-GIL
• MAPO-GU
• SEOUL