Skateboarding fashion brand Palace is no stranger to bending the knee to corporations, as they have previously worshiped Calvin Klein and GUCCI.
RELATED: Dustin Dollin Thinks Skateboarding Has Gotten Soft These Days
This time, they have decided to bend both knees to the world's largest fast-food restaurant chain McDonald's.
Palace has consistently sought unexpected partnerships to keep its brand fresh and exciting to a broader audience to focus more on making money.
The collaboration with McDonald's, a symbol of mainstream consumer culture, is standard for the London-based company.
Core skateboarders are questioning the authenticity of such a collaboration, and it's essential to recognize that skateboarding culture has always thrived in underground activity - as skateboarding is not about money but prestige.
The Palace x McDonald's collaboration sparks critical discussions. It underscores how prestige can be malleable, primarily because corporations can buy honor.