The world's largest coffeehouse chain Starbucks has officially welcomed two prominent professional skateboarders Louie Lopez and Brian O'Dwyer for an exclusive collaboration to expand its brand presence in the action sports world.
Back in 411 VM days, pro skaters usually stay in Starbucks in their "Day In The Life" segment before hitting the streets to film video parts.
Even the boss, Andrew Reynolds, loves Starbucks, and it's part of the professional skateboarding routine to get energetic before the war skate clips.
The boss even received a signature spitfire wheels Starbucks "Get Buck" parody design.
The collaboration between Starbucks and the pros comes due to skateboarding has been experiencing a surge in popularity worldwide.
Skateboarding once considered an underground subculture, has now evolved into a global phenomenon, attracting a diverse and dedicated fan base.
As the partnership unfolds, Starbucks' engagement with skateboarding is expected to evolve, potentially opening doors for more collaborations with other action sports.
By embracing skate culture, Starbucks shows a forward-thinking approach to engaging with diverse audiences and building meaningful connections with coffee-drinker skaters.
