As we previously reported, pro skaters Nyjah Huston, Chris Joslin and Dylan Jaeb recently pulled up to promote Stake, an online casino and gambling platform.
READ MORE: Nyjah Huston, Chris Joslin and Dylan Jaeb Endorse Online Casino & Sports Betting Platform “Stake”
Now Chris Joslin has followed up with a new skate edit that puts his partnership with Stake directly in front of the skate community.
The video features Joslin doing what he does best, shredding the streets, while the Stake branding is prominently featured throughout the post.
Stake has been making a bigger presence around skateboarding lately, particularly as betting and gambling companies continue looking for ways to reach younger audiences and connect their brands with different communities.
RELATED: Weckingball Says Nyjah, Joslin and Jaeb Don’t Care if Their Fans Become Stake Gambling Addicts
The partnership comes with more attention and another source of income for pro skaters who work with gambling companies.
Joslin is one of the biggest names in skateboarding and has picked up both Skater of the Year and Trick of the Year recognition during his career, so Stake made sure to have him among their sponsored skaters.
That gives a gambling company a pretty direct route into an audience that may not traditionally associate skateboarding with online casinos.
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The new edit keeps things simple. Joslin skates, Stake gets plenty of visibility, and the collaboration is hard to miss.
Joslin's new video is not presented as a traditional gambling advertisement with a long sales pitch.
The skateboarding is still the main content, but the Stake branding is tied directly to the edit and Joslin's name.
The partnership also raises the bigger question of how much gambling advertising we are going to see around skateboarding as more betting companies look toward athletes, events and content creators to reach new audiences.