Bella Hadid is apparently suing Adidas for pulling an ad featuring her and the SL72 sneakers, which made reference to the 1972 Munich Olympics.
According to reports, the ad received backlash due to its association with the tragic events of the Olympics.
Israel publicly criticized the choice of Hadid, accusing her of spreading antisemitism and calling for violence against Israelis and Jews. In response, Hadid is reportedly taking legal action against Adidas, claiming the campaign was "cruel and damaging."
Despite Adidas pulling the ad and issuing apologies, the situation continues to stir criticism.
Some have accused Hadid of promoting antisemitic views, while others have criticized Adidas for working with her on the campaign.
Although Hadid has not addressed the situation publicly, reports suggest that she is still under contract with Adidas.