Skater rapper Pharrell Williams and BBC ICECREAM are bringing back one of their standout sneaker collaborations.
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This time it lands in two playful colorways that feel perfect for warmer days.
The Reebok x Icecream Board Flip is making a return in Pink Lemonade and Watermelon, giving skaters another shot at a pair.
The Board Flip has always had a distinct look, mixing classic skate shoe structure with the colorful identity that BBC ICECREAM is known for.
These new versions lean into that identity even more. Pink Lemonade delivers a soft pastel feel with a bright twist, while Watermelon goes for a richer mix of tones that stand out without trying too hard.
According to the official post, pairs will be available through an EQL raffle, which is now open.
The entry window started at 10 AM ET and will run until April 30 at 12 PM ET. As expected, quantities are limited, so getting in early is the move for anyone trying to secure a pair.
This kind of release keeps things simple and direct. No complicated rollout, just a clean announcement and a short window to enter. It also keeps the focus on the shoes themselves, which is really what people are here for.
If you are in the US and have been waiting for another chance at the Board Flip, this is one worth paying attention to.
The mix of nostalgic design and fresh colorways makes it an easy addition for both longtime fans and anyone new to the silhouette.
BBC ICECREAM Posted:
"The Reebok x Icecream Board Flip returns in Pink Lemonade and Watermelon.
Secure your pair early. The EQL raffle opens today at 10 AM ET. Limited pairs available.
Enter via link in bio. Raffle closes April 30 at 12 PM ET. US only."
The brand also gave an update on the Banana Split Board Flip:
"Banana Split Board Flip update: due to a production delay, orders are now expected to ship in May 2026. An email has been sent with full details — tracking will follow once your order is on the way.
For assistance, please contact help@dontoliverstore.com with your order number. We appreciate your patience."