Core skate shoe brand Lakai is now selling all skate shoes for $50 as the company continues dealing with financial problems behind the scenes.
As we previously reported, Lakai CEO Marc Roca has reportedly been facing financial problems and pressure as the company struggles to recover.
READ MORE: Lakai CEO Marc Roca Reportedly in Financial Trouble as Luis Mora Pushes for Complete Takeover
According to Luis Mora, they asked Roca to step aside rather than sell the company to another owner.
At the same time, the YouTube skater has reportedly been working closely with the brand in an attempt to help turn things around. Mora has been involved in Lakai’s recent restructuring efforts and marketing plans as he tries to help the company regain support from skateboarders and longtime fans.
Former Lakai owners and pro skaters Rick Howard and Mike Carroll were also previously involved in attempts to help the brand recover before eventually being removed from the company.
Their departure reportedly gave Roca full control over Lakai’s direction alongside Mora’s involvement.
READ MORE: Mike Carroll on Lakai’s Corporate Sale, “It’s Like Breaking Up or Having a Divorce”
Now the company appears focused on moving as much inventory as possible.
Lakai recently announced a major warehouse clearance sale on its website with the message:
“Warehouse Clearance Sale first come, first served. We are moving warehouses soon, everything has to go. While supplies last. All sales are final. New season drops July 2026.”
Sources close to ShreddER say the company has been struggling to generate stronger sales and needs to clear out remaining stock quickly. The sale includes all skate shoes marked down to $50 as Lakai prepares to move warehouses and make room for future products.
Despite the situation, Mora reportedly remains optimistic about the company’s future.
According to sources, he still wants Lakai to stay connected to skateboarding and hopes the brand can eventually return to being controlled by skateboarders instead of outside business interests.
Discussions between Mora, Roca, and other partners are still ongoing as they continue trying to figure out what comes next for the company.