As we previously reported, OG pro skaters Rick Howard and Mike Carroll have officially been removed from the ownership of Lakai after both sold the company.
READ MORE: Luis Mora is The New Owner of Lakai, Rick Howard & Mike Carroll Have Been Let Go By New CEO
As a result, prominent e-commerce and business acquisition figure Marc Roca fully took over the brand and later invited YouTube skater Luis Mora to work with him.
Mora initially said no, but later expressed interest in owning a stake in the company. He eventually became part-owner of Lakai to help guide the brand with someone who actually skates and better understands the skateboard market.
Since Roca doesn’t skate, Mora took over the marketing side of the core skate shoe brand, and it worked.
After two years, Roca reportedly began facing financial struggles and needed to sell Lakai. This troubling news continues the company’s unstable history, as the brand has already been sold multiple times.
However, Mora isn’t letting that happen. He announced that he plans to push for full control of the brand, and that they have asked Roca to step down as CEO.
Mora said they are currently in negotiations with one of his close friends to help facilitate talks with Roca regarding taking over the company. In just three months alone, they were reportedly able to stabilize operations and even sign Skater of the Year and Trick of the Year champion Chris Joslin.
READ MORE: Lakai Boss Luis Mora Officially Welcomes Chris Joslin to Lakai Under His New Leadership
They also rebuilt operations, improved logistics, and restored trust within the core skateboarding community. According to Mora, the future looks bright for Lakai as the company moves toward being fully controlled by skateboarders once again.