Keystone, Colorado, recently witnessed the crescendo of the skate industry's social calendar at the Zumiez 100K event.
Over 150 brands, founders, industry leaders, athletes, and 1,200 outstanding Zumiez employees converged to celebrate the top sales performers of 2023.
For two days, attendees immersed themselves in a dynamic array of events, culminating in a grand celebration where the top 40 sales achievers were bestowed with gifts from participating brands.
The show's star was undeniably Mitzi Ortiz, a sales powerhouse whose remarkable $994,523 in sales during 2023 earned her well-deserved recognition.
Brands lined up to honor her achievements, with Primitive gifting her a trip to Japan, Key Street presenting a tricked-out Mazda Miata, and New Balance offering a custom-wrapped Sea-Doo inspired by the Jamie Foy signature shoe colorway.
Even skate legend Stevie Williams, now known as Lord Williams also appreciates Zumiez for helping his brand. He said, “I love attending Zumiez 100K because I get a chance to see all my colleagues in the skate industry, the Zumiez sales teams, and all the important people behind the counter pushing the DGK brand. Truly grateful and thankful."
