Two-time Olympic skateboarding champion Yuto Horigome continues to expand his list of partnerships away from contests.
Along with working with brands such as All Nippon Airways, Kikkoman, and G-SHOCK, Horigome is also part of Japan's sunscreen brand ANESSA, appearing in its latest summer campaign aimed at men looking for an easy daily skincare routine.
READ MORE: Yuto Horigome Leaves Delta Airlines and Officially Signs with All Nippon Airways
With skateboarders often spending hours under the sun filming, practicing, or simply hanging out at the local skatepark, sunscreen is something that can easily be overlooked.
READ MORE: Yuto Horigome Signs Sponsorship Deal with Soy Sauce Powerhouse Kikkoman
ANESSA's newest campaign puts the focus on making skincare simple while offering strong UV protection for everyday use.
ANESSA recently shared the campaign on social media, encouraging men to make sunscreen part of their daily routine as temperatures continue to rise across the country.
READ MORE: Two-Time Olympic Skateboarding World Champion Yuto Horigome Officially Joins G-SHOCK
The campaign features ANESSA Men Multi Control UV Gel, a sunscreen made for both the face and body.
Besides offering SPF50+ and PA++++ protection, the product is also promoted as a daily moisturizer with oil control and hydration benefits.
Horigome's partnership with ANESSA also shows that skateboarders are becoming attractive ambassadors for companies outside the skate industry.
As skateboarding continues to grow around the world, more lifestyle, food, travel, fashion, and personal care brands are working with skaters whose influence reaches well beyond contests and video parts.
ANESSA Posted:
"｜1本でヨユー。｜
…………………
ANESSA MEN
…………………紫外線を毎日強力ブロックしながら、
男性肌のテカリ・かさつき・毛穴目立ちをマルチにケア。化粧水・乳液・日焼け止めの、
3つのうれしいスキンケア機能が一つになった
『アネッサ マルチ コントロールUV ジェル』忙しい朝にもおすすめです🌞
使ってみたい！と思ったら🩵で教えてください！
出演： @yutohorigome
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アネッサ マルチ コントロールUV ジェル
＜日焼け止め用ジェル＞顔・からだ用
SPF50 + ・PA+ + + +
スーパーウォータープルーフ
-------------------------------"