YETI is looking beyond the U.S. as it wraps up 2025, leaning into international growth while domestic sales slipped slightly.
Skaters continue to seek out the brand’s drinkware and coolers, making it a staple at skate parks and on road trips between competitions.
Despite a small decline in U.S. revenue, the company reported strong momentum overall, fueled by products that appeal to people who need durable gear to carry drinks, snacks, and essentials wherever they go.
The company’s fourth quarter showed solid results, with both drinkware and portable coolers performing well.
Items like travel mugs, shaker bottles, and jugs have become favorites for skaters who spend hours on ramps or cruising streets, keeping beverages cold and ready.
Coolers and soft-sided bags were also popular, making it easier to bring food and drinks to outdoor sessions or meetups with friends.
International markets have been a bright spot.
Sales grew in regions like Europe, Australia, and Asia, where YETI has been expanding its reach. Japan made its debut in the second quarter of the year, with plans to add e-commerce next year, and the company is eyeing additional growth in Korea and China.
Skaters who travel internationally for events or simply enjoy exploring new spots have been quick to adopt the brand, making these markets an important part of YETI’s strategy.
The direct-to-consumer side of the business continues to shine, with online sales helping skaters and outdoor enthusiasts get the gear they want quickly and reliably.
Wholesale sales remained steady but showed signs of caution as retail partners adjusted inventories.
The company has managed to keep its products accessible, whether it’s through stores, online shopping, or specialty dealers in different countries.
YETI has also been rolling out new products inspired by its acquisition of Mystery Ranch. Backpacks, snack boxes, and soft coolers are showing up alongside drinkware favorites, giving skaters and adventurers more ways to carry essentials without sacrificing style or function.
These items have become popular not just for skate sessions but also for trips to parks, camping, and other outdoor activities.
Even with small headwinds like tariffs, the company generated strong cash flow, allowing for investments in growth and share repurchases.
Leadership changes are underway with a new CFO bringing experience in global retail operations, helping guide the company as it expands internationally.
YETI expects growth in both drinkware and coolers, with international sales continuing to rise.
Even with slower growth in the U.S., YETI is making sure it stays part of the lifestyle for people who love using their products.