Skateboarding and actions sports company X Games has appointed Paul Asencio as Chief Revenue Officer, effective November 9.
According to the press release, he will oversee global partnerships, sponsorship sales and commercial strategy for X Games and the MoonPay X Games League.
Asencio brings over 25 years of experience, having held senior roles at UFC, Williams Racing, the New York Mets, Fanatics and Playfly Sports.
During his time at UFC, global sponsorship revenue more than tripled, while Williams Racing saw commercial partnerships grow by 150 percent in one year.
The appointment follows a strong year for X Games, with over 150,000 fans attending events and television viewership reaching its highest level in nearly a decade.
Asencio said he looks forward to working with CEO Jeremy Bloom and the team to grow the brand's commercial opportunities.