Just like the other huge corporate non-skateboarding brands that are well known, Lacoste didn't shun away from skateboarding. The accessible luxury French brand company founded in 1993 that all of us can easily recognize the green crocodile logo, has signed Torey Pudwill as their brand ambassador. The announcement was posted on Torey Pudwill's official Instagram account which leads to his full interview on the Lacoste website.
"I LOVE THE FEELING I GET EVERY TIME I SEE THE CROC. THE LACOSTE CROCODILE HAD A BIG IMPACT INFLUENCING MY PERSONALITY, LIFESTYLE AND BRANDS I'VE CREATED WITHIN SKATEBOARDING."
T-Puds may have been on Diamond or owned his own skateboarding brand Grizzly, Thank you skateboards, and other skate companies he rides for. He expressed how the green croc logo has influenced him in his interview with Lacoste:
"I love the feeling I get every time I see the Croc. The Lacoste Crocodile had a big impact influencing my personality, lifestyle and brands I've created within skateboarding." T-Puds said. "I've been a huge fan and supporter of Lacoste for 20 years since I was 10 years old."
He added. "My personal collection is full of pieces from Izod Lacoste throwbacks to collaborations, art series , limited editions and even its competition. I'm Intrigued with the brands history being a staple in fashion for close to a century and the authentic marketing aesthetic that stays true to its original roots of sports. Lacoste for life!"