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Steve Berra & Eric Koston Of The Berrics Separates From Hypebeast

The Berrics parted ways with Hypebeast.
ShreddER January 2, 2023
Steve Berra and Eric Koston
Photo: Yoon Sul

Professional skateboarders Steve Berra and Eric Koston started their online private indoor skatepark and skateboarding community called The Berrics back on December 7, 2007 - which made waves after the success of Battle At The Berrics.

RELATED: Hypebeast Didn't Control The Berrics' Content & Steve Berra is The Main Approver But Never Attended Meetings

In 2018, Berra and Koston needed to partner with a Hong Kong-listed company that focuses on contemporary culture and lifestyle, Hypebeast, to help them improve their business model.

Hence, The Berrics' head honchos have claimed that they were forced to the sidelines for five years, largely silent, being told what they could and could not do or else suffer the consequences.

"Suffice to say, it was painful watching and experiencing some of the things that transpired," they said.

Berra and Koston said that they always knew that the day would come when they would take back what's theirs, and in 2023, they are back 100% in control of The Berrics.

"We always knew this day would finally come." They said. "Naturally, as skateboarders, we believe that we are dead to the degree that we do not fight and that the pain we experience in these battles, whether it be for tricks or anything else in life, fades under the triumph of our victories. So fight we did and victorious we emerged in the fight for our company and our names."

They added. "Now, we could likely beat Mike Vallely's Nine Club running time with all the sordid details but the pain and ignorance is behind us and the enjoyment we have planned ahead is what will ultimately endure so there's no need to perpetuate the oblivious and let the last five years live anywhere but in the past."

"Our site, our social, our content and our e-commerce will all undergo change. As swift as we can make it." They mentioned. "We may not do everything right at first, as there is a lot to clean up, but you can trust we are now able to do it for the right reasons."

"For everyone who loves skateboarding and for all of you who supported us throughout the years, despite these choppy waters, thank you and Happy New Year," they said.

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A post shared by The Berrics (@berrics)

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