South Korean multinational manufacturing conglomerate Samsung is officially entering skateboarding with the help of the corporate international skateboarding tournament series Street League Skateboarding.
RELATED: Here Are 20 Signs You’re a Skateboarding Authoritarian Gatekeeper
With the Paris 2024 Summer Olympics just around the corner, SLS and Samsung are seizing the moment to collaborate on a documentary that aims to normalize skating as an Olympic sport.
Imagine witnessing the world's most talented and skilled corpo skateboarders come together to promote Samsung and foster a sense of Olympian mindset in the counter-culture community.
That's precisely what happened when a corporate giant entered the scene using the top-notch professional skateboarders in the campaign.
If you are a corporate skate lover, please stream the video below.