Skateboarding has been too corporate for too long.
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The Olympics made it official, energy drinks are on every pro skater’s headwear, corporate skate shoes are everywhere sponsoring the most talented skateboarders, and local skateshops are closing one by one.
It feels like the soul of skating is getting swallowed by big money and branding.
That’s why a moment at Holistic Skateshop hit hard.
The shop has been around providing value to the core heads, and the crew shared how every so often a younger customer comes in and makes them feel like maybe the culture isn’t dead yet.
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This skate kid pulled up wearing a DIY shirt that said “Corporate Magazine Still Sucks.” No logos, no marketing, no other prints, and only a hand-written anti-establishment attitude. Just a simple tee with a gnarly street skating feel that reminded everyone why skateboarding started in the first place.
While fixing up a few completes, the skateshop owner said they felt that realness.
Seeing someone keep it real in a world where the scene is getting pushed by sponsors and corporations is refreshing. It is not about tricks or contests. It is about keeping skating creative, raw, and for the people who love it, not the people trying to make a profit off it.
That shirt might have been small, but it spoke louder than any ad or product placement.
It showed that the next generation still gets it, that the streets still belong to the kids who ride for themselves. In a time when skating is getting swallowed by corporate executives, it is an important sign that some things cannot be bought and some voices cannot be silenced.
Holistic Skateshop Posted:
"When you run a shop for over a decade, every so often you get a younger customer that makes you think, “the kids are alright and the future for skateboarding is bright”. Happy to have one of those moments today while fixing up a few completes 🫶❤️"