Jeff Kendall, former Santa Cruz pro and now CEO of NHS Distribution, checks in for a rare and honest interview where he shares stories that span decades.
From his drink of choice to unforgettable moments in skate history, Jeff lays it all out with the same no-nonsense attitude he brought to his board.
As he talks, you can tell that his connection to skateboarding is still deep. He might be in a different role now, but his understanding of what makes skating special hasn’t faded.
He talks about the evolution of the industry, the younger generation, and how the culture keeps moving forward. There’s a balance in how he approaches it all, mixing experience with a grounded perspective.
This is an interview worth your time. Just real talk from someone who’s seen it all.