Here’s some fresh news from the skate world, Lakai has some new owners, and one of them is skateboarder and YouTube personality Luis Mora.
According to reports, they just scooped up Tactics Boardshop, a well-known skate and snow shop from the Pacific Northwest.
This is a strategic move that shows they’re serious about growing the brand and staying close to the skateboarding community.
Lakai’s been around for a while, making skate shoes that a lot of people love. Recently, the brand changed hands to a new group who want to bring it back to its roots and make it feel fresh again by parting ways with OG pro skaters and Skateboarding Hall of Famers Rick Howard and Mike Carroll.
Mora joining the ownership team is a big deal because he’s super connected to skating and knows what’s up from a skater’s point of view.
Now, by buying Tactics Boardshop, they’re branching out beyond just shoes.
Tactics is a solid spot for skaters and snowboarders who need setups, clothes, and everything in between.
Bringing Tactics in means Lakai’s new owners can get closer to the people who actually skate and ride and support a shop that’s been a local favorite for years.
This isn’t just about business; it’s about keeping it real with skate culture and making sure what they do actually fits what skaters want.
With Mora's boss, Mark Roca, involved, there’s a chance we’ll see some fresh ideas and collabs coming from Lakai and Tactics soon.
For Mora, this is a chance to step up in the skate world in a whole new way.
Instead of just skating and making videos, he’s now part of the team that decides where Lakai goes next.
That means more chances for skaters to see the brands they love grow and stay connected to what skating is all about.
So yeah, this takeover is a pretty exciting move for both Lakai and Tactics devotees. It’ll be interesting to see how these two come together and what they bring to the table for the skate community going forward.