Disorder Skateboards head honcho and skateboarding Olympian Nyjah Huston recently teamed up with Ray-Ban Meta, securing yet another lucrative business deal.
This collaboration comes shortly after Huston's collaboration with Call of Duty Mobile, and is expected to bring in even more revenue for the 29-year-old athlete.
Despite criticism from some in the skateboarding community, Huston has always been transparent about his willingness to pursue corporate sponsorships.
He recognizes the importance of financial stability in a sport where careers can often be short-lived, according to former pro skateboarder Mikey Taylor.
It's crucial to get paid while you can in order to secure a more stable future.
As we previously reported, skate legend Duane Peters never sold his soul to corporate entities to stay true to the roots of underground punk rock skateboarding.
This resulted in the Master of Disaster becoming homeless and begging skaters for money to put a roof on his head.
On the other hand, Huston made a smart move to sell out, get paid, and enjoy life while he still could compete in a highly competitive skateboarding contest.