Since launching N Word Skateboards on October 4, 2024, Khyron Smith has been steadily building a name for himself.
Not just by selling decks, but by creating a unique space online where skateboarding blends with comedy, commentary, and wild imagination.
With nearly 30k followers, Smith has turned what started as a niche brand into a creative outlet with its own rhythm.
Smith’s been leaning into the funnier side of his content, writing and filming skits, riffing off skate culture, and poking fun at pretty much everything while still tying it back to the brand.
The tone is casual and never really predictable. It’s clear that what’s keeping people engaged isn’t just the product, it’s personality.
One recent clip from N Word Skateboards had people talking. The caption read:
“We found the nigga portal to the #niggaworld & made @jamesespinozaa go through it 😈
NIRL BOARDS— available for pre-order NOW 🚻🤎”
It’s the kind of thing that’s hard to explain if you’re not already tapped in. It’s humor wrapped in absurdity, with a sense of inside-joke absurdism that fits the internet perfectly.
The video also promoted the new NIRL boards, a clever spoof on the classic Girl Skateboards logo. Replacing the “G” with an “N” and calling it “NIRL,” it’s an idea that blends smart parody with deep roots in skate culture.
It got a laugh from plenty of skaters who grew up seeing that bathroom-sign-style logo everywhere, and now it’s got a new spin that fits Smith’s world.
Smith knows how to pull people in, whether through a wild video, a sharp piece of merch, or just consistently funny content. The fact that it’s coming from someone who actually skates and understands the culture makes a big difference. It’s raw, it’s sometimes wild, but it feels real.