Kevin “Spanky” Long has shared a post indicating a partnership with French luxury fashion house Chanel through a luxury watch feature.
In his recent post, the Baker Skateboards pro skater showcased the J12 Blue timepiece from Chanel, describing it as both the beginning and end of his watch collection.
He also mentioned that it suits any occasion, keeping the caption simple alongside images of the watch.
“The beginning and end of my watch collection.
The J12 Blue by @chanelofficial for any occasion
#CHANELWatches, #J12, #CHANELPartner”
The post also included a disclosure tag showing a formal collaboration with Chanel, suggesting the content is part of a paid or arranged brand deal featuring the luxury watch line.
This adds to a growing pattern of luxury fashion brands working with skateboarders and street culture figures.
Over the past few years, skateboarding has appeared more often in campaigns and collaborations with high end fashion houses.
Brands like Louis Vuitton have already stepped into skate influenced projects, with creative direction tied closely to figures like skater rapper Pharrell Williams after Virgil Abloh’s passing.
READ MORE: Pharrell Williams Mix High Fashion w/ Louis Vuitton x Skateboard P Collab
Polo Ralph Lauren has also explored skate themed campaigns that bring street wear into their marketing direction.
READ MORE: Polo Ralph Lauren Enters Skateboarding Market with New Luxury Streetwear Direction
French luxury house Dior has worked with Plan B pro skater Aurélien Giraud, further showing how skateboarding talent is being included in fashion storytelling.
READ MORE: French Multinational Luxury Fashion House Dior Welcomes Aurélien Giraud
Now Kevin Long’s Chanel watch post adds another example of this crossover, where skate culture personalities are appearing alongside luxury watch and fashion branding in a more visible way.