The French multinational luxury fashion brand is now entering skateboarding by making Plan B Skateboards professional skateboarder and Olympian Aurélien Giraud as their ambassador.
Controlled and chaired by French billionaire Bernard Arnault of LVMH, the partnership aims to showcase the intersection of skating and extravaganza, with Giraud set to represent Dior prominently in the brand's promotional campaigns.
The collaboration reinforces Dior's commitment to embracing audacity, creativity, and spontaneity as he sets his sights on clinching the gold medal at the Paris Olympics.
Dior emphasizes the athlete's status as a multi-award-winning world champion and a strong contender for the 2024 corporate skateboarding event.
The fashion house sees him embody the Dior style, where sportswear, heritage, and reinvention converge seamlessly.