Primitive is proud to officially announce the addition of Jonny Hernandez to its esteemed skate team.
The exciting development brings fresh talent to the team and signifies the ongoing commitment to excellence and progression within skateboarding.
Adding Jonny Hernandez to the Primitive family certifies the brand's dedication to fostering the next generation of skateboarding talent.
The announcement is accompanied by a visual celebration of Jonny Hernandez's journey to Primitive Skate.
The skateboarding prowess of Hernandez has been expertly captured by the talented trio of filmmakers – John Marello, Alan Hannon, and Alex Kissinger.
Their keen eye for detail and cinematic flair promise an immersive experience for fans.
Beyond the moving images, the still photography, courtesy of Bailey Schreiner, adds more depth to the narrative.
Each frame serves as a snapshot of Hernandez's unique style and the energy he brings to the crew.
Stream the welcome video below, and remember to congratulate Hernandez for landing a new sponsorship to PRod's brand. Enjoy!