Skate legend Stevie Williams, who now goes by Lord Williams, is kicking up some excitement by teasing the comeback of Hella Clips.
If you remember, Hella Clips actually stopped running back in 2018, but now it looks like Lord Williams is ready to bring it back with his own spin.
For a quick refresher, Hella Clips was originally started by Colin McKay and Josh Kalis. Two big names in the skate world.
The brand was all about raw and authentic skate culture, but after 2018, it went quiet. Now, Lord Williams seems ready to take the reins and give it new life.
Lately, the Hella Clips Instagram has been posting some cool stuff, like Lord Williams verifying the griptape using an iPhone to prove it’s legit.
Sounds low-key, but it’s a clever way to show fans that what they’re getting is 100% real.
This whole authenticity move started with Lord Williams’ SK8PES brand. A mix of urban anime, lifestyle, skateboarding, and even Web3 and now he’s bringing that same energy to Hella Clips.
He’s calling it the “new voice of the streets,” which feels like a fresh way of saying the brand is back and ready to connect with today’s skate community.
What’s cool about this is how Lord Williams is mixing the old-school feel of Hella Clips with something new and current.
It’s a shout-out to longtime fans but also a way to bring in new skaters who care about realness and style.
So, if you’ve been missing Hella Clips, it looks like it’s time to get hyped.
Lord Williams is reviving the brand with a fresh take, and from what we can see, it’s going to be something worth watching.
