Skateboarding and nature do not always go hand in hand, but Element Skateboards has continued to support environmental causes over the years.
The company has once again teamed up with WWF, the World Wildlife Fund, for a new collection focused on forest conservation.
This is the third consecutive year that Element and WWF have worked together.
The latest release focuses on the lynx, a species that plays an important role in maintaining healthy forest ecosystems. By protecting animals like the lynx, conservation efforts can also benefit many other plants and wildlife that share the same habitat.
Element shared the announcement on social media, saying:
"We’re proud to continue our partnership with WWF for the third consecutive year. This new brand collaboration highlights the lynx, an umbrella species whose protection helps entire forest ecosystem’s thrive, and the importance of preserving biodiversity.
10% of sales in France go to WWF.
Keep forests alive.
To know more go to the link in bio.
Original illustrations by Floor Van Het Nederend."
The collection features original artwork by illustrator Floor Van Het Nederend, giving the products a unique look while bringing attention to forest wildlife.
Along with the artwork, Element is also contributing to conservation efforts by donating 10 percent of sales in France from the collection to WWF.
Element has supported environmental projects for many years through tree planting programs, sustainable materials, and partnerships with organizations that work to protect forests and wildlife.
This latest collaboration continues that effort while giving skaters another way to support a meaningful cause through their purchases.
For those interested in learning more about the collection or WWF's conservation work, you can visit here.