Steve Berra’s leadership at DVS Shoes is starting to show a wider direction for the company as it goes beyond its skateboarding roots and into motocross.
The brand, long connected with skate culture through its core skate footwear line, is now opening its doors to riders in other extreme disciplines, especially freestyle motocross.
Under the guidance of Berra, DVS has been building out a roster that reflects a broader mix of action athletes rather than focusing only on skaters.
This shift shows how the company is adapting to different riding communities while still keeping its identity rooted in performance footwear.
A recent addition to the team is Jason Borosky, a freestyle motocross rider and X Games athlete known for his creative riding style and ability to perform complex tricks in the air.
His signing signals DVS stepping into a space that connects skateboarding style thinking with dirt bike riding.
It also brings a new kind of rider profile into the brand, one that blends technical skill with expressive riding on the motocross track.
This is not about leaving skate culture behind. Instead, it reflects a wider approach to action sports footwear and apparel, where different riding communities share similar needs in durability, control, and comfort.
Motocross riders deal with intense conditions, and footwear and gear that can handle that environment becomes an important part of their setup.
The brand’s expansion into motocross also opens up opportunities for collaborations, product development, and athlete input from riders who operate in very different conditions compared to skate parks and street skating.
With new athletes joining and more announcements expected, DVS is setting itself up for a broader presence across multiple riding scenes while continuing to stay connected to its skateboarding foundation.
DVS Posted:
"We’re stoked to announce @jasonborosky joining the DVS Shoe Co team! Jason is a Freestyle Motocross rider and X Games athlete who creatively pushes the boundaries of the sport. Keep a lookout for more to come."