Skateboarding legend Stevie Williams, now known as Lord Williams, and his brand DGK have partnered with 7-Eleven for a collaboration that blends street culture with convenience store nostalgia.
This isn’t just about merch. It’s about capturing something familiar to a lot of skaters across the world.
7-Eleven has been a common stop for skateboarders grabbing a drink, cooling off with a Slurpee, or hanging out with friends after a session.
DGK has always represented the streets and the people who come from the overlooked corners of the skate world.
Lord Williams has always leaned into authenticity and honesty with DGK.
The brand is built around real stories and real people. Teaming up with 7-Eleven doesn’t feel out of character. If anything, it highlights how deep skateboarding runs in regular places.
Keep an eye out online and in select stores if you want to grab a piece of the collab. Like most things skaters love, it probably won’t last long.