DC Shoes has joined forces with the independent streetwear brand Cash Only to release a limited edition collection that pays homage to the golden era of skateboarding and the pre-smartphone, pre-YouTube days when experiencing a city's culture meant physically immersing oneself in it.
The centerpiece of this unique collaboration is the "Money Gun" video, which showcases the limited rip-away denim DC Lynx inspired by Cash Only's infamous 'jorts.'
The DC x Cash Only collaboration is a nostalgic trip through time, celebrating the period when baggy pants ruled the streets, dreams were as big as the ramps skaters tackled, and the only way to truly understand a city's scene was to be present at the moment.
The "Money Gun" video conforms as a tribute and an invitation to relive those vigorous years when hip-hop beats echoed through the streets, skateboarding culture thrived, and the fashion sense was all about oversized denim shorts, or 'jorts' as they were fondly known.