Legendary skateboarder Danny Way's attempt to buy back DC Shoes has been thwarted by the formidable Authentic Brands Group (ABG).
As we reported earlier, ABG has emerged victorious in a high-stakes acquisition battle, securing Boardriders in a staggering deal valued at $29 billion.
The outcome leaves Way unable to rescue the iconic brand from corporate dominance.
Boardriders, the parent company of renowned brands like Quiksilver, Roxy, and DC Shoes, became a battleground for acquisition as ABG and other contenders vied for control.
The stakes were high, reflecting the lucrative nature of the action sports industry. Way's personal connection to DC Shoes added an emotional layer to the already intense corporate struggle, as it was originally a Droors Clothing brand from his brother Damon Way with Clayton Blehm and the late icon Ken Block.
A source close to the procurement suggests that Way was determined to bring the 29-year-old brand back under the influence of those deeply rooted in the skateboarding culture.
However, ABG's financial might and strategic prowess proved insurmountable, leading to the ultimate failure of Way's bid.
