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Authentic Brands Successfully Purchased Boardriders, Home to Iconic Brands DC & Element

Authentic Brands Group is now worth $29 billion plus.
ShreddER September 5, 2023
Boardriders
@boardriders.com

Authentic Brands Group (ABG), the owner of Airwalk, Volcom, Reebok, Nautica, and other corporate brands, has completed its acquisition of Boardriders Inc., the parent company of renowned brands such as DC, Element, RVCA, Billabong, ROXY, Vonzipper, and Quiksilver.

According to Women's Wear Daily, the acquisition positions ABG as a prominent player in the industry and opens the door to exciting opportunities for growth and expansion.

The financial terms of this high-profile transaction have yet to be officially disclosed. Still, a report from Moody's earlier in the year estimated the purchase price at a substantial $1.25 billion.

This investment underscores ABG's commitment to strengthening its presence in the action sports and lifestyle sector and further diversifying its brand portfolio.

Boardriders' impressive stable of brands boasts a combined revenue of approximately $1.7 billion.

The company operates a vast network of over 500 company-owned stores worldwide, along with 35 country-specific online shops.

With this acquisition, ABG gains access to a broad and dedicated consumer base and an extensive global retail footprint.

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