Kim Krueger 666 boss Burberry Erry has officially released his new project under Funeral Skateboards, bringing a fresh label into the skate world he has been building around for years.
The launch quickly grabbed attention after a strong first drop and a loud reaction across social platforms.
Burberry Erry, often linked with punk rock styling and a luxury inspired street look, is now running his own skate brand.
He shared that he is stepping into a leadership role while also standing by the creative direction behind the brand.
Even with criticism coming his way in the past, he continues to stay active in shaping his own lane.
The first product drop created instant attention. According to Erry, the response came fast and strong.
Burberry Erry Posted:
"3,500 skateboards sold in 12 minutes. Skateboarding has been dead since I stopped doing my edits. I don't even skate that much bruh. Y'all stole my swag when y'all were hating on me 7 years ago. But now IG skateboarding is all coded by me and my friends. I ain't like to talk like this though. We haven't even released a street video. Thank you all so much to all who bought."
The message shows confidence and a strong sense of ownership over his creative output.
He also points out that a full street video has not been released yet, which means more content could be on the way tied to the brand.
Funeral Skateboards enters the scene at a time when online skate culture is heavily shaped by short form edits and social media posting.
The Balenciaga model’s approach leans into that world while also building his own brand identity around it.
Core heads are already watching closely to see if this launch will go big or fail, especially with talk of future releases and video projects tied to the label.
The fast sellout of the first drop suggests there is already a strong base paying attention to whatever he puts out next.
Right now, Funeral Skateboards stands as Burberry Erry’s main focus, with early attention showing that his audience is ready for whatever direction he takes the brand to next.
